The Faculty of Business Management, National Economics University (NEU), in collaboration with Dongseo University (DSU), will organize the International Workshop e on AI Applications in Industry 2026 in Hanoi, Vietnam on October 29, 2026. We would like to invite scholars, researchers, policymakers, and industry practitioners to participate in the workshop and submit their research papers for presentation. The details are as follows:
The contemporary industrial and business landscape is undergoing a profound transformation driven by rapid advances in digital technologies and data-driven innovation. From advanced manufacturing systems and intelligent supply chains to financial technologies and digital marketing ecosystems, these developments are fundamentally reshaping how organizations operate, compete, and create value. In particular, the rise of digital platforms and evolving digital consumer behavior is transforming customer engagement, decision-making processes, and value creation mechanisms. This transformation is not merely technological; it represents a structural shift in organizational logic, market dynamics, and the nature of work itself.
As firms increasingly integrate advanced technologies into their core operations, they are confronted with both unprecedented opportunities and complex challenges. On the one hand, AI enables enhanced efficiency, predictive capabilities, and data-driven strategic decision-making. On the other hand, it raises critical concerns regarding governance, transparency, accountability, and the ethical use of intelligent systems. Moreover, the diffusion of AI technologies necessitates substantial changes in workforce skills, organizational structures, and leadership approaches.
This workshop focuses on how emerging technologies serves as a catalyst for strategic Digital Transformation (DX). We move beyond technical implementation to explore how AI redefines business models, value propositions, and organizational structures. The goal is to understand the interplay between technological capability and managerial wisdom.
Central to this discourse is the challenge of aligning technological advancement with human and organizational capabilities. The emergence of human–AI collaboration, the need for workforce reskilling, and the development of adaptive leadership models are critical areas requiring further scholarly attention. At the same time, regulatory frameworks and governance mechanisms must evolve to ensure responsible and ethical deployment of AI technologies, particularly in high-stakes domains such as finance, healthcare, and public services.
Furthermore, the increasing integration of AI into business ecosystems is redefining competitive dynamics and value creation processes. Digital platforms, data ecosystems, and algorithmic decision systems are transforming traditional industry boundaries and enabling new forms of innovation. This workshop therefore invites submissions that investigate these transformations from interdisciplinary perspectives, incorporating insights from management, economics, information systems, and related fields.
We welcome both theoretical and empirical contributions, including qualitative and quantitative studies, case analyses, and methodological advancements. Interdisciplinary and comparative research, particularly those focusing on emerging markets and the Asia-Pacific region, are especially encouraged.
We welcome submissions in the following areas (but not limited to):
Tracks and Topics
DX and Smart Operations Management
- Smart manufacturing and Industry 4.0/5.0
- Robotics and intelligent production systems
- Customer‑Centric Digital Transformation and AI‑Enabled Experiences
- Supply chain optimization and logistics analytics
AI in Business Management
- AI-driven decision-making systems
- Strategic management and corporate governance
- Business analytics and big data applications
- Performance management and productivity enhancement
Digital Finance & FinTech Ecosystems
- FinTech and digital banking
- Algorithmic trading and risk management
- Financial forecasting and macroeconomic modeling
Digital Consumer Behavior and Intelligent Customer Experience
- Consumer behavior in digital environments
- Social media engagement and influencer marketing
- E-commerce and platform-based consumption
- Personalization and intelligent customer interaction
Future of Work & Human-Centric AI Management
- AI in recruitment and talent management
- Workforce transformation and reskilling
- Human–AI collaboration
Digital Innovation in Hospitality
- Digital transformation in tourism & hospitality
- AI-Enhanced travel experience
- Social media & consumer behavior in tourism
- Silver tourism & age-friendly travel services
Ethics, Governance, and Sustainability
- Ethical AI and responsible innovation
- AI governance frameworks
- Regulatory and policy implications
- AI for sustainable development
Emerging Applications
- Generative AI in business processes
- AI in healthcare, tourism, and services
- AI for SMEs and startups
- Interdisciplinary and international comparative studies
Authors of accepted papers will be invited to present their work at the workshop. In addition, selected high-quality papers may be recommended for submission to special issues or edited volumes associated with the workshop and publications in the book “AI applications in industry”. These papers will be subject to a rigorous double-blind peer-review process in accordance with international academic standards. The workshop also aims to foster collaboration between academia and industry by encouraging participation from practitioners and policymakers.
Important Dates
| Abstract and Submission | 30 April, 2026 |
| Announcement of Abstract Acceptance | 15 May, 2026 |
| Full paper Submission | 30 July, 2026 |
| Announcement of Full Paper Acceptance | 15 Aug, 2026 |
| Workshop | 29 Oct, 2026 |
Submission Fee : 1.500.000 VND
Best Paper Awards : 5.000.000 VND
Venue: National Economics University, Hanoi, Vietnam, 207 Giai phong, Hanoi
Mode: In-person and online.
We would appreciate receiving your abstract and/or full paper in response to this call for workshop. Please send your abstract and/or full paper to email: vuct@neu.edu.vn and cc to: linhnp@neu.edu.vn.
For more information, please visit our website: https://fbm.neu.edu.vn/.
